Abstract
Transportation mode shift programs do not target specific individuals. Therefore, they are less effective in terms of facilitating mode shifts among existing single-occupancy vehicle (SOV) users. Through a widespread survey-based approach, this proposal compared the demographic and location characteristics of those whose best and second-best mobility option is public transit, micromobility, and carpool and evaluate how likely existing SOV users will shift to the more sustainable mobility options. The demographics and location patterns of the carpool nudgeable audience were found to be substantially different from existing carpool users, implying a lower likelihood for them to shift mode. The results can be used by state and regional agencies with sustainability goals to develop more targeted and effective mode shift programs.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Proceedings of the Human Factors and Ergonomics Society Annual Meeting
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
