How Leaders Get the Worst Out of People: The Threat of Hate-based Populism

Abstract

Taking Jair Bolsonaro, the President of Brazil, as case example, this article explores various manifestations of hatred, viewed from both an individual and societal perspective. Distinguishing between interpersonal and intergroup hatred, it is pointed out that hatred is like a contagious disease that has contributed to many atrocities. The article also discusses how hate-based populism uses ideologies as a bonding mechanism, describing the ways in which populist leaders use hatred to create ingroups and outgroups, uniting their constituencies through the use of the defense mechanisms of projection and splitting, and using outgroups as scapegoats. The dynamics of dehumanization are also explored. In addition, the article shows how the rise of social networking has made hatred more pernicious. It ends with suggestions about how hatred can be transcended and ways to overcome destructive feelings.