How journalism adapted the Internet in Germany: Results of six newsroom surveys (1997–2014)

Abstract

Based on six newsroom surveys, this article analyzes the history of digital German journalism. The surveys cover a period of 17 years (1997–2014). Periodizing the history of digital journalism into three phases, this article considers the interplay between journalism and journalism research. The results show how journalistic digital media define their role in the relationships between old media and the Internet, digital media and other outlets, and digital media and their audiences. Furthermore, the results substantiate how digital editorial staff define their journalistic identities regarding tasks, rules, and skills. During the first period (surveys conducted in 1997 and 2000), the view from old mass media to the Internet dominated, also in scholarship where the mass media paradigm was extended to the Internet. The second period (surveys conducted in 2006 and 2007) was characterized by clarifying the relationships between journalism and newly emerged outlets. These studies focused on how participative formats (such as Wikipedia and blogs) and search engines could be used for journalistic purposes without compromising quality. These new outlets were not regarded then as much of a threat. This attitude did not change during the third period (surveys conducted in 2010 and 2014). In this phase, too, the studies focused on how editorial staff utilized the ever-increasing number of social media. The six surveys’ different research interests reveal that the reviewed journalism research primarily addressed changing demands in journalistic practice. Therefore, exogenous factors (“the sector”) had a greater impact than endogenous factors (the “scholarship”) on research interests.