Abstract
How Italian can Copycat from China by using Social Media APPs in Movie Marketing
Highlights
The movies and the investments involved in its production are increasing every year among many countries and especially in China (Barn, 2009)
On the same advise are (Teti, 2013)where they support the idea that among youngers Malaysians the purchase rate of movie tickets is highly increased with the use of mobile advertisements
In this paper it has been demonstrated that the Italian people in general spend much time on their devices and social media and are well informed about new coming movies
Summary
The movies and the investments involved in its production are increasing every year among many countries and especially in China (Barn, 2009). More and more often due to the competitiveness of this market not all the movies are able to recover and have a decent surplus over their expenses (Wasko, 1982). It’s mandatory for almost every financier to evaluate carefully every facet of this industry and do not leave anyone behind. This is even more true in a period like this, where from one side the public and its tastes are changing and on the other side these attitudes and trends could be followed on the social media
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