HOW IS THE READINESS OF HUMAN RESOURCES FOR SMALL AND MEDIUM ENTERPRISES IN THE INDUSTRY 4.0 ?

Abstract

The big leap took place in the world of entrepreneurship, especially the Micro, Small and Medium Enterprises (MSME) industrial sector, where information and communication technology was fully utilized. Not only in the production process, but also in the entire industrial value chain in order to foster contemporary digital-based business models in order to achieve high efficiency and better product quality. Initiatives and adaptations are needed with the new open and self-developed industry 4.0 standard for data exchange in connected industries. This innovation is not a science fiction item; they are the realities that must be faced in the modern modern era, regardless of their scale and size. UMKM as the owner of the largest economic cake is to sustain our country's economy, because most business actors are MSMEs and are able to absorb labor. Surabaya as one of the biggest cities in Indonesia has several Culinary Centers which attract visitors to come and enjoy the dish. Human Resources (HR) are needed to be able to follow rapid growth in the industrial era 4.0 which will be able to increase the value of MSMEs they manage. In this study aims to determine the readiness of MSME Human Resources in facing industry 4.0. Managing Human Resources for MSMEs is a skill that must be possessed by MSME actors. By using the CISCO Digital Maturity Model and SWOT models, in-depth information will be obtained up to where the MSME Human Resources stepped in a digital versatile industry in the industrial era 4.0. related to the willingness of Human Resources in dealing with industry 4.0. This research requires deepening directly with resource persons. Culinary Centers located in Surabaya in order to be able to fully disclose this matter with business people at the time of observation. Determination of focus is important, so that research can lead to the desired target of knowing the readiness of MSME Human Resources in dealing with industry 4.0.