Abstract
This research note aims to explore the relations between food tourism and short-video platforms, specifically TikTok, to understand how destinations promote food-related tourist experiences. Based on an exploratory qualitative approach, the study examines the role of food tourism in digital destination marketing focused on 29 TikTok videos from 16 global destinations. Results reveal that while food consumption is central to the promotion of these experiences, the content also emphasizes the preservation of local heritage and traditions through culinary products, dishes, and the surrounding environment. This highlights the importance of food in tourism marketing, as well as the collaborative creation of food tourism experiences that enhance the competitiveness of destinations. The research note contributes to advance research on the relationship between food tourism and social media, and it offers insights for future studies to explore the dynamic relations between destination marketing and food tourism.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
