Abstract
Most companies operate with incidental information about their main competitors. In the planning stage of each company several people are involved all with some incidental knowledge but not necessary conclusive, overlapping or complementary. The author, however, has tried to make a comprehensive evaluation of the competitor not unlike a full scale evaluation plan of the organization indicating: apparent company strategy, strengths and weaknesses, in relation to the main business functions such as management, marketing, personnel, operations and finance. The elements are joined together in 15 dimensions that give an evaluation of some particular aspect of the competitor, thus making relevant his various strengths and weaknesses.
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