Abstract
Describes interactive video (IV) as a training tool which combines the benefits of full motion video image with “interactivity”, the learner controlling progress and selecting options. Discusses its potential applications and presents two specific case scenarios from Tetra Pak (a liquid food packaging machinery company) and Bradford & Bingley (building society). Argues that IV is more effective when integrated with other training methods. Warns against unrealistic expectations of what technology‐based training can achieve; the potential of IV is most likely to be developed through relatively small but genuinely effective applications.
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