Abstract

We explore the guiding effect of task-related information appearing within the perceptual span on visual search based on elements such as the range of effective information attention within the perceptual span and the orientation of task-related objects. In the first experiment, we recorded reaction time and eye movement data of 48 subjects performing a visual search task for target information in the navigation interface and divided them into four experimental groups according to the perceptual span (within or outside the range) and orientation (left or right) of the task-related information. The experimental results showed that: (a) task-related information appearing within the perceptual span had a guiding effect on target search; and (b) the right side closer to the target in task search have better performance in guiding. In the second experiment, eye-movement experiments of the navigation interface based on the eye-movement processing theoretical model of linguistics showed that: (a) within the perceptual span, the shifting of attention causing eye movements (saccade) and brings gaze into the area of interest, and (b) the perceptual span moves with attention shifts. This study provides evidence for cognitive processing of information responses within the perceptual span and dynamic adjustment of perceptual span location and provides a reliable method for effective information presentation and visual layout in navigation interfaces, with a view to providing reference and learning for related studies.

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