Abstract
ABSTRACTThe concept of fit has become an important recruitment issue in recent years. The hotel industry is labor intensive, requiring a large workforce to serve customers, and the demand for staff remains urgent. In this sense, hotels must attract suitable staff to provide excellent customer-oriented service. Therefore, recruitment activities should carefully consider how to deliver messages and further attract appropriate applicants. This study examined whether employer branding and applicants’ customer orientation influence applicants’ person–job fit and job choice intention. The study found that person–job fit has a mediating effect. The research results suggest that hotels should develop employer branding and seek customer-oriented job applicants to increase the likelihood of hiring excellent employees who can fit within their organizational culture.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
