Abstract
In recent years, green product issues have received increasing attention. Both government regulations and consumer behaviors have a strong influence on the product green degree decisions of manufacturers’ products. In order to find how government regulations and individual’s green product purchase behavior affect manufacturers’ green degree decisions and the market evolution characteristics, this paper proposes a multiagent model that considers the interaction among government, consumers, and manufacturers. The simulation results show that, firstly, the product green degree decision-making of manufacturers needs the guidance and regulation of the government. Secondly, product price subsidies are the most effective way to affect the manufacturers’ product green degree decisions. In contrast to giving green cost subsidies to manufacturers, the government employs various publicity means to improve the environmental awareness of consumers is also an effective way to enhance the green degree of manufacturers’ products. Thirdly, there is a “Crowding Out Effect” on the other qualities of manufacturers’ products when manufacturers focus on the green degree of their products.
Highlights
As the global economy develops and the population increases, the consumption of natural resources around the world is growing at a high-speed rate [1, 2]
Price subsidies are the most effective means to affect the green degree of the products; compared to green cost subsidies to manufacturers, the government takes various publicity means to improve the environmental awareness of consumers are an effective way to increase the green degree of manufacturers’ products in the whole market
To help the government and manufacturers make reasonable decisions, we construct an agent-based model to study the green production behavior of manufacture, which considers the interactions of government, consumer, and government
Summary
As the global economy develops and the population increases, the consumption of natural resources around the world is growing at a high-speed rate [1, 2]. Apart from considering the impact of a product’s multiple attributes (price, green degree, quality, etc.), this work considers the characteristics of agent purchasing behavior, like the customers’ purchasing power, their environmental preference differentiation, the influence of interaction on customers’ purchase decisions in online social networks, the government’s subsidies and penalties, and the competition and learning behaviors among manufacturers. This study gives an observable evolution of the product’s green degree in different scenarios like different consumers’ environmental awareness and analyzes various market indicators such as the average product green degree, average product green degree, and average manufacturer profits
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