‘How good are we?’ culture and the Cold War

Abstract

This analysis addresses the question of how different levels of culture were used in the Cold War by political and civil institutions to influence public opinion in Western Europe, and, more specifically, in Germany. It illuminates how what are commonly defined as ‘cultural exports’ or ‘cultural propaganda’ refer to a highly heterogeneous and complex group of governmental and non-governmental agents, actions and motivations. While governmental exports focused increasingly on highbrow products such as book and art exhibits, manifestations of popular culture were only admitted if they revealed a specific educational purpose. It can be argued that high culture provided the basis for much Cold War propaganda as much as the Cold War manipulated representations of high culture. Competing against communist claims that America had no high culture, US Cold War programs invoked previous instances of high cultural exchange, particularly with Germany. In doing so, they sealed and politicized a cultural partnership that had been in existence for almost 100 years.