Abstract
Brown believes that culture's importance cannot be overstated: “Culture is perhaps the biggest market differentiator, even above price of service and being the first to market,” he writes. Particularly in start‐ups, culture reflects the attributes of the founders. Brown points to his own example with his (since sold) app company Cuddlr, along with Travis Kalanick of Uber and Jack Dorsey of Twitter. Brown also reaches back to one of history's greatest founders: “Walt Disney said he wanted to fuel imaginations, not make cartoons, and that enabled him to create amazing architecture, theme parks, and other brilliant projects that fit into his cultural values.”
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