Abstract
AbstractThis research paper concentrates on determining whether the perceived usefulness, ease of use, compatibility and complexity are determinants of customers’ purchase intentions of hybrid electric vehicles in Azerbaijan. The research’s theoretical framework was established via technology acceptance model and innovation diffusion theory. The sample of the study was 121 customers using hybrid electric vehicles in Azerbaijan, whose participation in the questionnaire of study provided the opportunity to assemble primary data. The research findings about the perceived usefulness, ease of use and compatibility of hybrid electric vehicles were statistically significant. This study also identified that perceived complexity in using the hybrid electric vehicles did not have an empirically significant relationship in the purchase intention of hybrid electric vehicles in Azerbaijan, which has a negative impact on the industry.
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