How Fast-Food Create an Impact on Youth Culture: In Dhanmondi

Abstract

This study aimed at food without which no human being can live. Food has been a part of our life since the beginning of civilization. However, there have been changes in the taste of food from decade to decade. One of the significant changes that have occurred in the arena of food culture is due to Globalization. Furthermore, it has brought about immense changes in the intervention of fast-food restaurants everywhere in the world. Although, there are some of the factors have shaped the global food chains that emerged as a result of borderless communication and a free market economy. As a consequence, the food chains have given rise to the localization of global food culture. On the other hand, some local chains have emerged by the influence of global food networks. With time, the emergence of these restaurants has changed the pattern of consumption of the youth and the food habit of the whole people of all ages, particularly among youths. Nowadays, the consumption of traditional foods is being replaced by the mass concentration of these restaurants. This study employs a quantitative method that takes purposive sampling to select the population. Data were collected by using the online survey method. A total of 100 samples were collected from the people who consume foods in restaurants. The study results show that the young generation tends to be more influenced by the global food culture. Factors that contribute to their changing behavior patterns of consumption are the internet, social media, T.V., and peer groups. Most youths in Dhanmondi Area mainly tend to look for their favorite meal on different social media sites. The study concludes that how fast food has influenced the youth culture regarding the traditional food consumption by the youths focusing mainly in the Dhanmondi area.