Abstract
In this modern era, it is vital for all retailers to have a set of knowledge to come up with efficient plans in order enhance customers’ purchasing behaviour when comes to handling patrons from all over the world. In this paper, we will talk about the different type of marketing strategies that are applied to fast-fashion industries so that they are able survive in terms of going into globalization. This paper also explains the purpose and goals of fast-fashion industries as well as how they keep their customers loyally towards their brand.
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