Abstract

Banking is a big part of economic driving factors. To move and advance the economy, banks must follow existing developments. There have been various world developments, one of which is technology. Banks’ concrete step in utilizing technology is implementing online customer service using Internet banking or m-banking (mobile banking). This research aims to see the effect of perceived convenience, usefulness, risk, and trust on the interest in using mobile banking applications. This study uses primary data collected from Bank customers in Malang. This study uses a quantitative research method and a questionnaire instrument. Using technology acceptance model (TAM) as the grand theory, this study tried to capture the customers’ acceptance of m-banking. The results of this study indicate that perceived convenience, usefulness, risk, and trust influence the intention to use m-banking simultaneously. However, partially, perceived usefulness does not affect the interest in using m-banking.
 Keywords: -banking, perceived convenience, perceived usefulness, perceived risk, perceived trust, interest of use

Full Text
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