How far are green products from the Chinese dinner table? ——Chinese farmers’ acceptance of green planting technology

Abstract

In the global practice of sustainable agricultural development, China has put forward a plan for agricultural green development, with strict control from the production side to ensure the safety and health of green products “from farming land to dinner table” through strict control from the production side, and green planting is one of the key technologies. Green planting technology (GPT) is an important initiative in China to achieve sustainable agriculture under the Sustainable Development Goals (SDGs). Farmers' acceptance of this technology not only requires national publicity and promotion, but also the adoption of agricultural entities across the country. In this study, we widely distributed questionnaires to farmers in 26 provinces and cities, and received 970 valid responses. This paper uses structural equation model (SEM), a multivariate statistical analysis method, to analyze the influencing factors of farmers' intention to adopt GPT. These results demonstrated that the farmers first consider their own behavioral competences and personal gains and losses before deciding to adopt GPT, followed by the impact of people closely related to farming, while environmental concerns and environmental values rank last. Agricultural technology extension plays an intermediary role in farmers’ behavioral intention, and government support acts as a safeguard. The findings will not only help to grasp the reasons behind ineffective promotion of GPT to improve the dissemination and adoption of GPT, but also enable government agencies and authorities to better understand the views of farmers, and subsequently formulate feasible policies and plans.