Abstract
Africa is a 1.2 billion person market on the cusp of transformative growth. It is adopting technology at a furious pace, and entrepreneurial energy pulses throughout the continent. It already has more big companies than you would imagine – and room for many more. Yet Africa still faces serious challenges. Although incomes are rising, poverty remains widespread. Businesses must contend with infrastructure gaps, fragmented markets, and regulatory complexity. To translate Africa’s opportunities into profitable, sustainable enterprises, executives need to reset their mental maps – recasting challenges as a spur for innovation and unmet market demand as room for growth. One key initiative that will help them do so is the France-Nigeria Investment Club, launched by President Emmanuel Macron in 2018. The Club’s priorities include fostering better understanding and cooperation between the two countries and their business communities, creating business opportunities, and triggering co-investment projects – not just in Nigeria but across Africa.
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