Abstract
PurposeThis study aims to examine various facets of entrepreneurial orientation (EO), including innovativeness, proactiveness and risk-taking. It investigates their linkage to the performance of new ventures. It further analyzes the mediating role of innovation ambidexterity.Design/methodology/approachThe study uses a judgmental sampling technique to gather data from 342 new ventures. The analysis is conducted using PLS-SEM to predict the potential consequences of EO on new venture performance (NVP) through ambidextrous innovation.FindingsThe results show that innovation ambidexterity mediates between EO and NVP. New ventures should explore new opportunities for long-term growth while exploiting the existing opportunities for short-term growth and survival.Originality/valueThe research focuses on interpreting how different EO components are related to innovation ambidexterity. It also investigates what role of innovation ambidexterity plays as a mediator in the correlation of EO–NVP. It expands the current discussion on EO–venture performance plus innovation ambidexterity considering new ventures in emerging economies.
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More From: Journal of Research in Marketing and Entrepreneurship
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