Abstract
This case study will reflect upon the experience of important agents for local development—the Local Productive Arrangement (APL) composed by South American companies in the sector of wedding parties. This work will then reflect how Economic Development creates—but also may destroy—entrepreneurial networks. Data were observed by interviews with 30 businessmen participating in the Local Productive Arrangement. In 2009, the APL received support from Brazilian Service of Support to Micro and Small Companies (SEBRAE), which has been supporting several APL since 2002. However, starting in 2012, membership and motivation began to diminish, and in 2014, despite efforts made by the association’s president, the board decided to close it. This experience motivates several insights about how an entrepreneurship network evolves because this case study has been a pioneering case in Brazil. The analysis of the case offers an observation of the benefits of creating the association as well as the difficulties and challenges involved in the initiative.
Highlights
As [4] argue, social groups and communities change due to economic development
Another transformation takes place with the monopolistic concentration of the levels of influence of the leaders—in the initial phases, the leaders of the social groups are supported by the property of capital resources with high liquidity capacity; in the later stages, social groups demand diversified capital resources from leaders, who have to exhibit combined forms of capital—from social capital, political capital, monetary/financial capital and a high liquidity capacity
If authors like [6] try to find linear relationships between economic development and the birth/death of firms or of other entrepreneurial initiatives, other scholars recognize that different stages of the development process are especially associated to different groups of economic agents [5]
Summary
If authors like [6] try to find linear relationships between economic development and the birth/death of firms or of other entrepreneurial initiatives, other scholars recognize that different stages of the development process are especially associated to different groups of economic agents [5]. There is a considerable list of publications on the appearance/disappearance of individual economic agents along the stages of development process, the list of publications on the appearance/disappearance of business networks is remarkably shorter For contributing to this discussion, several authors [7,8] suggest the usefulness of case studies, as the one here analyzed. The founder of the Bridal Association included in his space advertising information about buffets and other services aimed at wedding celebration and new marriages He realized that there was a gap between the clients and the companies focused on providing service for the bride and groom.
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