How does the prior experience of complementary entrepreneurs affect the perception of multisided platform affordance? Evidences from China

Abstract

ABSTRACT Evidences from cognitive science and neuroscience suggest that affordance needs to be understood by combining epistemology. However, existing studies have not agreed on whether prior experience affects the perception of affordance, and the specific path remains a black box. Using samples from China, this paper investigates the influence mechanism of complementary entrepreneurs’ prior experience on the perception of multisided platform affordance. The results indicate that the prior experience promotes the perception of multisided platform affordance, and entrepreneurial alertness plays a partial mediating role. Platform leadership and role conflict negatively moderate the relationship between entrepreneurial alertness and multisided platform affordance.