Abstract
This research paper is interested in introducing a new methodological approach to evaluate a joint-venture negotiation between two players (or groups) respectively. Hence, this new methodological approach is entitled “The Joint-Venture Negotiation Box (JVNBox).” The primary objective of the JVN-Box is to calculate a suitable point of balance between two players for the generation of favorable conditions in a joint venture. Subsequently, the success of any joint-venture according to this research depends on the effort to work hard by the weak player and sacrifice welfare from the stronger player. In the Beginning, this study assumes that different players need to agree with some initial talks. In fact, both players can start a formal discussion to find the suitable point of balance in the process to consolidate a joint-venture. Nevertheless, the division between players always depends on the opportunity cost and incentives in the process of negotiation.
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