How does the commercial and personal use of data influence and shape notions of value and worth?

Abstract

In the age of social media, the generation and use of data are at the heart of how media operates. The media sector is a popular area for capital investment. In the process, commercial use of data has become more frequent. At the same time, the values of individual users collectively shape the media value system, and the importance of media platforms in turn influences individual behavior and values. This paper discusses the impact of commercial and personal use of data on contemporary values through the commercial use of data, the management of quantitative values, and changes in social values.