How does the Booming Short Video Affect Attention Economy?

Abstract

The 21st century is the era of new media. We-media, social media, short videos have emerged one after another. Not only have they changed the form of media, but also they have brought tremendous changes in terms of media functions, communication methods and communication relationship etc. Focused on the development of short video platforms in China in the last decade, this essay analyzes the impact of short videos on society, economy, and humanities. Also, it aims to propose a solution to the problem "how to make good use of the scarce resource of attention and truly realize the attention economy".