Abstract
BackgroundPhotovoltaic Poverty Alleviation Projects (PPAPs) have been implemented in Chinese rural areas since 2014. As a new energy policy, PPAPs have played an important role in alleviating rural poverty. However, the adoption of solar PV faces multiple barriers from the perspective of beneficiaries. Therefore, this study aims to discuss and analyze factors affecting beneficiaries’ satisfaction and their trust in State Grid, promoting the adoption of solar PV.MethodsBased on the integrated American Customer Satisfaction Index (ACSI) and Unified Theory of Acception and Use of Technology (UTAUT) model, this study used the Structural Equation Model (SEM) to reveal how the beneficiaries’ satisfaction enhance their trust in State Grid. The data were obtained from a survey of 928 PPAPs’ beneficiaries by stratified and random sampling in Chinese rural areas.ResultsThe results confirm that environmental perception in this study has positive impact on beneficiaries’ satisfaction. In addition, perceived quality also has a positive effect on beneficiaries’ satisfaction and trust in State Grid; however, social influence has a negative impact on beneficiaries’ satisfaction; behavior expectation can directly promote beneficiaries’ satisfaction while indirectly propel their trust in State Grid.ConclusionsThis study constructs an integrated customer satisfaction model from the perspective of beneficiaries and proposes relevant measures to promote the adoption of solar PV that can be applied to poverty reduction in other developing countries worldwide.
Highlights
Photovoltaic Poverty Alleviation Projects (PPAPs) have been implemented in Chinese rural areas since 2014
The results of confirmatory factor analysis (CFA) in the first phase are provided in section ‘Confirmatory factor analysis’, and the structural model of the Structural Equation Model (SEM) in the second stage is presented in section ‘Structural model’
The average mean of behavioral expectation items was 4.578, while the average standard deviation was 0.672, which indicated that the beneficiaries were positive about the government’s behavior in PPAPs
Summary
Photovoltaic Poverty Alleviation Projects (PPAPs) have been implemented in Chinese rural areas since 2014. There are four types of PPAPs in China, mainly different in the scale of the power station, property rights, and income: (1) Household PV poverty alleviation power station (H-PVPA). The scale of this one is 3–5 kW, building on the roofs of poor households or in the open space of their courtyards. Large ground PV power stations with more than 10 MW installed capacity will be built on barren hills and slopes, while the property rights will be owned by the investment enterprises which will donate part of the equity proceeds to the local government to be distributed to the poor households. The beneficiaries in this research mainly benefit from H-PVPA, V-PVPA, and C-PVPA
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