Abstract
With the maturity of China’s capital market, securities investment consulting business combined with the rapid development of Fin-Tech has brought profit growth to securities firms. Based on the SWOT method, this paper first describes the current situation of China’s securities investment consulting industry, starts with the intelligent investment consultant under Fin-Tech to improve the traditional business dilemma, and finally analyzes the specific case of Guangfa Securities Beta Niu Intelligent consultant. Analyze the profit of securities firms by Fin-Tech and draw the conclusion: Fin-Tech have positive externalities for society and enterprises, improve the management efficiency of securities firms, stabilize market sentiment, and affect the growth of profitability of securities firms.
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