Abstract
This study explores the relationship between the perceptions formed by new, technology-based products’ customers, who are influenced by environmentally sustainable, publicly available information, including organisations’ marketing communications, and the new product purchase intentions of those customers. The major research question is how do customers’ perceptions of environmentally sustainable information relate to new, technology-based product purchase intentions? This research contributes to marketing theory and practice by suggesting how environmental sustainability information impacts potential customers’ purchase intention of innovative, technology-based products. This study’s sample consists of two groups of university students (MBA and undergraduate) from a public state university in the USA. This research found that 1 environmentally sustainable, publicly available information has a significant, positive impact on new product purchase intention 2 levels of perceived environmental sustainability behaviour information do not vary with gender or educational programme level. Recommendations for marketing and new product development managers are provided.
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