Abstract
Innovation behavior for entrepreneurship is known as a driving force to obtain competitive advantages. As a key quality for entrepreneurial success, the mechanism of entrepreneurial self-efficacy (ESE) acting on innovation behavior needs further verification, which has led to the primary objective of this paper via applying the Goal Self-Concordance Theory, as well as to further building a theoretical model. Two hundred forty-nine samples of Chinese entrepreneurs have been empirically analyzed in this study, contributing to the following findings. Firstly, ESE has significantly positive effects on entrepreneurial innovation behavior. Secondly, job satisfaction plays a mediating role between ESE and innovation behavior. Thirdly, Zhongyong thinking moderates the relationship between ESE and job satisfaction. The research results might deliver great value in cultivating ESE, encouraging positive entrepreneurial attitude, enhancing job satisfaction, and ultimately inspiring innovation behaviors.
Highlights
The essence of entrepreneurship is to seize opportunities, integrate resources, and innovate and act promptly (Johnson, 2001; Stephens et al, 2013)
We evaluated model fit by using the various indices adopted by Li et al (2010), including comparative fit index (CFI), non-normed fit index (NNFI), and root mean square error of approximation (RMSEA)
To conclude that a model fits the data well, CFI and NNFI were suggested above the level of 0.90 (Chi and Qu, 2008), and the RMSEA value should below the acceptable level of 0.08 (Browne and Cudeck, 1992)
Summary
The essence of entrepreneurship is to seize opportunities, integrate resources, and innovate and act promptly (Johnson, 2001; Stephens et al, 2013). The promotion of IB has become an important goal in entrepreneurship (Erikson, 2002), while the approach has yet been partly explained by social capital and institutional impact (Chen and Zhou, 2017; Stephens et al, 2013). Personal characteristics of entrepreneurs are considered as playing critical roles in environmental adaptation and personal achievement (Byrne and Shepherd, 2013), such as perceived discrimination in immigrant entrepreneurship (Robertson and Grant, 2016) and selfcognition in entrepreneurial career decision making (Obschonka and Stuetzer, 2017). Selfefficacy refers to the belief of whether one person can achieve certain goals
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