Abstract

This study examined the mediating effect of creativity on the relationship between five-factor personality traits and entrepreneurial intention amongst multimedia engineering students. The results indicated that creativity comprises two dimensions: originality and usefulness. Entrepreneurial intention also consists of two dimensions: conviction and preparation. The mediation model of creativity was partially supported. Openness, conscientiousness, and agreeableness reliably predicted both conviction and preparation through creativity, whereas extraversion and neuroticism exerted nonsignificant effects. Regarding direct effects, openness positively affected conviction; conscientiousness positively affected preparation; and agreeableness negatively affected preparation.

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