How do we measure? Perspectives for learning, steering, and accountability when measuring the utilisation of sports facilities

Abstract

ABSTRACT Purpose/rationale We discuss how sports facility managers can use the concepts of bookings, usage, and attendance for learning, steering/controlling, and accountability purposes. Design/methodology/approach First, we present different approaches to the performance measurement of sports facilities and show how using data on bookings, usage, and attendance can illustrate the public value created. Using data collected from 321 indoor multi-use sports halls in Denmark, we then analyse data on bookings, usage, and accountability. Findings We conclude that bookings, usage, and attendance can be used for learning. However, when it comes to steering and accountability, it is primarily data on usage that are relevant. Practical implications Managers can use data on usage to work with learning, steering/controlling, and accountability. Research contribution Research has shown that managers do not sufficiently use data in their daily practice, and if they do use data, they primarily use data on bookings. Based on the data in this study, we suggest how sports facility managers can use data on usage and attendance for learning, steering, and accountability purposes. Originality value The research article combines theoretical insights with empirical findings to shed light on the complexities of measuring and managing the utilisation of sports-for-all facilities.