How Do The Relational Investments Affect Relational Outcomes?

Abstract

<span style="font-family: Times New Roman; font-size: small;"> </span><p style="margin: 0in 0.5in 0pt; text-align: justify; mso-pagination: none;" class="MsoNormal"><span style="font-family: Times New Roman;"><span lang="EN-GB" style="color: black; font-size: 10pt; mso-fareast-font-family: TimesNewRomanPSMT; mso-ansi-language: EN-GB; mso-fareast-language: DE;">The paper integrates insights from transaction cost economics and relational exchange theory to discuss the efficacy of value-creating relational investments in affecting certain relational outcomes in context of supplier-intermediate buyer dyadic relationships. After performing PLS path modelling on a data set of 284 dyadic relationships, it has been found that value-creating relational investments made by the focal suppliers in their (intermediate) buyers positively affect various facets of satisfaction, trust and commitment (altogether, the relationship quality) of the intermediate buyers. It has been further argued that an enhancement in the relationship quality ultimately translates into an enhancement in performance of the inter</span><span style="color: black; font-size: 10pt; mso-fareast-font-family: TimesNewRomanPSMT; mso-fareast-language: DE;">-</span><span lang="EN-GB" style="color: black; font-size: 10pt; mso-fareast-font-family: TimesNewRomanPSMT; mso-ansi-language: EN-GB; mso-fareast-language: DE;">firm relationships.</span></span></p><span style="font-family: Times New Roman; font-size: small;"> </span>