How Do Teams Create? A team Creativity Process Model

Abstract

Creativity is one of the most impressive capabilities of human beings and is considered to be the fountainhead of human civilization. In today’s workplace, it is common that creative work is the result of the cooperation and joint effort of a group of people. Although studies have found several antecedents of team creativity, the process of it is still a “black box”. From a micro-dynamic perspective, this case study takes a detailed look at the nonlinear dynamics of team creativity. Using the case of The Beatles’ Get Back project in 1969, which lasted for nearly a month, this research builds a team creativity process model showing the interacting nature of team creativity. This model includes creative sparkling and creative crafting stages, describing the process that personal creative ideas become team resonation, and by interacting, the initial ideas are eventually crafted to become team creations.