Abstract

Ill-considered postings by young social media users hungry for attention have recently garnered headlines. Imprudent online postings may distort posters' digital identity, which is someone's online image as perceived by others. Online attention-seeking behaviour may result in digital identities that are divorced from a person's true nature, which can lead to social and mental harm. To mitigate these harms, effective educational material is needed to help non-technical young users understand the risks and consequences of thoughtless, attention-seeking online behaviour. Because such materials do not exist, we took the first step towards fulfilling this educational need by developing the Online Attention Game (OAG). The OAG is an online game played in a laboratory or classroom setting that replicates the online competition involved in seeking other social media users' attention. Through four OAG games (two with students and two with researchers), we confirmed the differences in posting and evaluation behaviour between young university students and adult researchers.

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