Abstract
AbstractAll monetary operations such as revaluation and devaluation have some degree of impact on tourism demand at different significance levels. The purpose of this study was to explain how devaluation and revaluation affect tourism demand (domestic and international) and what the government should do to obtain the greatest benefits from them. Turkey has one of the fastest growing tourism industries in the world, and has been experiencing high inflation at a very significant level since the 1970s. The Turkish Government sometimes makes value adjustments on the Turkish national currency, the ‘Lira’, and these adjustments have influenced domestic and international tourism demand in Turkey. The case of Turkey is discussed specifically. Copyright © 2004 John Wiley & Sons, Ltd.
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