How Do Local Enterprises Give Full Play to Advantages and Transform into Internationalization A Case Study on Nongfu Spring

Abstract

Under the trend of economic globalization, international trade is becoming increasingly frequent. Many benefits such as natural resources and technology can be pursued by enterprises. This means that enterprises can gain more opportunities in the international market. Internationalization of enterprises is an opportunity for further development, whether it is demand financing, improving technology, or expanding market size.Chinese enterprises do not have a first-mover advantage due to their late exposure to the international market, so the methods and tactics of their international transformation are more important. This article takes Nongfu Spring, a cutting-edge enterprise in Chinas mineral water and tea beverage industry, as an example to summarize its successful experience in the Chinese market and its replicable advantages in international transformation. This article also provides a comprehensive overview of the overall internationalization process of Chinese enterprises and provides specific plans for the companys international transformation, providing valuable experience for the internationalization of other ethnic enterprises in China.