Abstract
More and more firms are exiting their foreign markets. However, while this phenomenon is increasingly important in today's globalized business environment, there has been little empirical research to explore the reasons for firms' exit decisions. To address this gap in the literature we develop a model to examine the moderating impact of external and internal factors (i.e., marketing capabilities and market turbulence, respectively) on the relationship between international performance and exit decision. Our results, based on data collected from multiple informants in 180 Chinese outward foreign direct investment firms, generate new insights for academics and practitioners.
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