Abstract

Airbnb hosts in college towns increase their listing prices more than hotels on home football games against rival teams. By setting listing prices too high as a result of their non-pecuniary preferences against rival fans, hosts experience a 30% reduction in rental income. The overestimation of demand, the cost (inconvenience) of having to temporarily relocate, and the expected cost of damage cannot explain the inverse relation between listing price increases and rental incomes on games against rival teams. Instead, greater financial constraints are associated with smaller listing price increases and higher rental incomes on rival games, suggesting that non-pecuniary preferences are a luxury.

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