Abstract
Although there has been a remarkable increase in the supply of domestic golf courses in South Korea, the demand for golf trips is believed to have reached a plateau. In this competitive environment, golf course managers need to examine diverse constraining factors that discourage their customers from visiting the facilities, and learn how those constraints are managed by golf tourists through a variety of strategies. Using a choice modeling, this study provides useful opportunities to better understand golf tourists’ choices made by intricate comparisons between negotiation strategies that help relieve the impact of golfing constraints. The results indicate that levels of perceived importance vary on several constraint attributes when golf tourists make decisions for golf trips. This study also identifies heterogeneous preferences for negotiation strategies between two golf tourist groups segmented based on their golfing experiences.
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