Abstract
To explain how different types of business analytics (BA) users contribute to business value, we propose a new variance model called organizational benefits from business analytics use (OBBAU). The model captures three key mechanisms through which two distinct types of BA users drive organizational benefits: 1) data scientists providing advisory services, 2) end users using BA tools, and 3) both data scientists and end users creating and enhancing BA tools. To build the OBBAU, we thoroughly reviewed the BA and IS literatures and interviewed 15 BA experts.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Communications of the Association for Information Systems
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
