How do colleges communicate about E-cigarettes? The presentation of risk, policy, and cessation resources on college websites

Abstract

Objectives We examine colleges’ current practices for communicating about e-cigarettes in terms of risk, campus policy, and cessation resources based on the American College Health Association (ACHA)’s and other tobacco-free campus policy guidelines. Methods: Websites of 581 universities prohibiting e-cigarette use on campus were analyzed. The relationship between the presence of e-cigarette information and campus characteristics was examined. Results: There was a lack of e-cigarette risk information. Health and other risks of e-cigarette use were rarely or never mentioned. One fifth did not specify e-cigarettes to be prohibited. While many colleges were promoting the health benefit of a tobacco-free policy, the financial/professional benefits were rarely mentioned. Less than half mentioned on-campus tobacco cessation resources and less than one third listed off-campus resources. A few campus characteristics (e.g., the U.S. census region of campus, campus housing, funding type) were associated with presence of e-cigarette information on websites. Conclusion: Our findings suggest the need for colleges to make e-cigarette risk, policy, and cessation information more accessible via official college websites for students and other campus members. This may increase students’ support for vape-free policy and assist successful adoption of complete tobacco-free policies on campus.