Abstract
This paper fully considers the complexity characteristics of the consumer group, such as the heterogeneity of consumer environmental preferences and consumption levels and constructs a two-stage price decision model of green supply chain composed of the manufacturer and retailers. Under the four different scenarios, no government subsidies, government subsidies are given to the manufacturer, government subsidies are given to the green product retailer, and government subsidies are given to green product consumers, the impact of government subsidies on green supply chain member price decisions is analyzed, and the validity of the model is verified by an example. The results show that compared with the no government subsidies, government subsidies to the manufacturer will reduce the wholesale and sales prices of green products, and subsidies to the green product retailer will lead to higher wholesale prices and lower sales prices of green products, and subsidies to green product consumers will increase the wholesale and sales prices of green products. No matter which object is subsidized by the government, the wholesale price of general products will not change and the sales price will decrease. Government subsidies will facilitate the sales of green products, thereby expanding the market share of green products.
Highlights
With the advancement of science and technology and the development of the economy, resources on the planet are becoming increasingly scarce, and environmental pollution is further intensifying
The benefits of green development in reducing pollution are obvious, most green technologies require a large amount of up-front capital, which leads to an increase in production costs, which will reduce the incentives for green production [1]. erefore, in order to promote green development, reduce pollution, and protect the environment, it is important for the government to implement some green development incentives [2]
On the basis of fully considering the complexity characteristics of consumer groups, this paper studies the influence of government subsidies to different objects on the price decision-making of members of the green supply chain. is paper considers the heterogeneity of consumer environmental preferences and the heterogeneity of consumption levels into the market demand of green products, studies the impact of government subsidies on green supply chain member price decisions in four different scenarios, including no government subsidies, government subsidies given to the manufacturer, government subsidies given to the green product retailer, and government subsidies given to green product consumers, and compares product price decisions, sales volume, and profits under different subsidy scenarios. e aim is to provide a theoretical basis for promoting the development of green supply chains
Summary
With the advancement of science and technology and the development of the economy, resources on the planet are becoming increasingly scarce, and environmental pollution is further intensifying. On the basis of fully considering the complexity characteristics of consumer groups, this paper studies the influence of government subsidies to different objects on the price decision-making of members of the green supply chain. Most of the existing studies consider the scenario of government subsidies to single object, and this paper considers four different scenarios: no government subsidies, government subsidies given to the manufacturer, government subsidies given to the green product retailer, and government subsidies given to the green product consumers It separately analyzes and compares the wholesale prices, sales prices, sales volume, and profits of various companies and the changes brought by government subsidies to the price decision of green supply chain members in four different scenarios.
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