Abstract
Matthew Lipman befriended me at an APA meeting in 1974. Through more than twenty years of phone calls, I got to chat with, consult with, and learn from Matt the details and challenges of developing philosophy for children. He acknowledged that I convinced him that the program needed “branding,” lest anyone present similar-sounding programs—some of which might be good and others not. He got a snippet of a video of my teaching troubled sixth-graders with his book Harry Stottlemeier’s Discovery on the Today Show with Bryant Gumbel. That did much to shape my future, as did branding for sustaining Matt’s program. Lipman and I spoke by phone several times every year from 1976 until the mid-1990s.
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