How COVID-19 Affect Americans and Japanese Consumers Behavior?

Abstract

This research tries to evaluate how much COVID-19 affects consumer behavior in the U.S. and Japan. Hence, this study wants to present two new concepts, followed by the massive unnecessary overconsumption levels and massive irreversible underconsumption levels. The main objective is to determine how COVID-19 generates a profound transformation in American and Japanese consumer behavior in the short run. We propose a new dynamic indicator entitled "The Consumption Unstable Behavior in COVID-19 Index (CUBE-COVID-19-Index)." The CUBE-COVID-19-Index offers policy-makers and researchers a new analytical tool to evaluate how much distortion COVID-19 can generate in any country's consumption of essential goods and services (food and basic services). The CUBE-COVID-19-Index is not intended to be a predicting indicator in any case. It shows the rapid consumer preferences changes originated by COVID-19 in the U.S. and Japan recently.