Abstract
Social responsibility is a natural obligation of cooperatives, and fulfilling social responsibility is of great meaning to the sustainable development of cooperatives and society. This article constructs a “life cycle-cooperative social responsibility framework (LC-CoopSRF)” and analyzes the framework with the case of Chongxin Apiculture Specialized Cooperative of Sichuan Province, China. The research results show that cooperatives should respect the law of life cycle, consider conditions such as operational capabilities and ethical expectations, and fulfill social responsibility in a reasonable manner. The successful cooperative highlights the bottom-line responsibility in the establishment phase, internal responsibility in the growth phase, system responsibility in the maturity phase, and the differentiation phase is the phase of system responsibility.
Highlights
Specialized farmers’ cooperatives (“cooperative” hereinafter) in China are mutual economic organizations based on rural household contract institutions, in which agricultural producers or agricultural service providers and users are cooperating on a voluntary basis
We explore how CoopSR actions are targeted at members, employees, production animals, consumers, government, partners, natural environment, and community at different phases of the cooperative’s life cycle
As the operational capability and ethical expectations are maximized at the same time, the social responsibility of cooperatives has risen from internal responsibility to system responsibility
Summary
Specialized farmers’ cooperatives (“cooperative” hereinafter) in China are mutual economic organizations based on rural household contract institutions, in which agricultural producers or agricultural service providers and users are cooperating on a voluntary basis. Their members produce same kind of agricultural products or provide services for production of these products. Cooperatives mainly serve their members in purchasing inputs, marketing, processing, transporting and storing agricultural products, and providing new technologies and information. The average lifetime of cooperatives in China has been less than 3 years [4], and the proportion of empty-shelled cooperatives reaches 30–60% [5].
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