HOW CORPORATE ENTREPRENEURSHIP IS IMPORTANT FOR ORGANIZATIONAL PERFORMANCE OF TEXTILE SECTOR OF PAKISTAN: MEDIATING ROLE OF HUMAN CAPITAL AND INNOVATIVE PERFORMANCE

Abstract

In the present era, the Textile sector is facing a competitive and dynamic environment. Due to international competition, the textile sector is in focus to adjust their competitive positions to sustain their organizational performance (OP). The link of Corporate Entrepreneurship (CE) studying in the textile sector is quite reasonable as the foreign revenue earned by Pakistan is mainly contributed by textile and apparel exports. It is witnessed that the investors and management of the Textile sector are not dynamic as they are not interested in innovations, new product development, and price comparativeness. Consequently, the revenues are continuously decreasing for the last few years. This empirical study investigates two main objectives. (1) Is there any positive relationship between CE and OP in organizations? (2) Are human capital and innovative performance play mediating roles between CE and OP in Pakistan’s textile sector? The multiple serial mediation regression methods of Hayes (2013) was used to compute the results of the surveyed data. The discussed model is entirely new in its concept so, the results and remedies were expected different from the others. The previous researches on the relationship between CE and OP were simple and our research negates this and introduced more variables which could be an essential factor for retaining innovative performance as well as higher organizational performance. The results show that the H1 is rejected. Moreover, H2 is accepted by confirming the mediating effects of HC and IP between CE and OP