How Controlling Can Coordinate Strategic Management at Car Dealerships

Abstract

This article describes a strategic management approach that car dealerships can successfully implement with internal resources. The article departs from the premise that there still is no central organizing paradigm for strategic management. Strategic management is understood as a discipline with diverse streams that highlight different aspects of reality that, taken together, explain a part of what strategic management in practice is. Therefore, this article is based on the process-oriented model of Al-Laham et al (2017) and the professional and academic experience of the author. The outcome of this article is that controlling is highly qualified to coordinate strategic management at car dealerships. However, car dealerships tend to assign strategic management tasks to external consultants. As a result, strategic plans are often not implemented. The value of this article is to provide a management approach for car dealerships to coordinate strategic management with internal resources and keep a tight grip on strategy implementation.