Abstract
How Consumers' Attitudes towards Alternative Food Network Affect Their Consumption Satisfaction - Empirical Evidence from Zhengzhou
Highlights
After the industrial revolution, industrialized production and circulation in the field of agricultural food brings about increasingly serious environmental, economic, and social problems, such as environmental pollution, massive carbon emission, food safety crisis, marginalization of smallholders and difficulties in maintaining smallholders' livelihoods, etc
In China, the representative view is that the rise of middle-income groups and frequent food safety incidents lead to the emergence of community supported agriculture and farmers' market in big cities, which is a kind of self-organization of consumers and producers' joint self-help [2]
Many consumers think that alternative food network (AFN) products have not passed the commercial certification, so it is difficult to define whether they are real green products
Summary
After the industrial revolution, industrialized production and circulation in the field of agricultural food brings about increasingly serious environmental, economic, and social problems, such as environmental pollution, massive carbon emission, food safety crisis, marginalization of smallholders and difficulties in maintaining smallholders' livelihoods, etc. A group of middleincome people concerned about environmental protection, food safety and the survival of smallholders spontaneously organized and cooperated with local smallholders, which created some new production and circulation organizations and modes of green products, such as community supported agriculture (CSA) farm and farmers' market This was obviously different from the mainstream food network of long-distance, large-scale transportation and commercialization. The reason why this question is important is that in practice, these middle-income groups pay more attention to environmental protection, and agree with the main concept of AFN. This study attempts to carry out research in this area
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