Abstract
ABSTRACT The debate on universalism and targeting approach in distribution policy leads to intergroup conflict and social categorization. This article proposed a theoretical framework considering the beneficiaries’ demands as a critical part of mitigating intergroup conflict and introduced a new approach – conjoint analysis with a bidding game to help the government better understand citizens’ policy preferences. The effects of six attributes on Taipei’s aging policy preference were investigated using data from 400 elders in Taipei’s heterogeneous administrative districts. The results revealed that, due to their lack of understanding, the elderly perceived the policy change as benefiting advantaged groups, which made them oppose the policy changed and created social conflict.
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