How Candidates’ Age and Gender Predict Voter Preference in a Hypothetical Election

Abstract

Are preferences for political candidates influenced by how old they appear to be? Amazon Mechanical Turk workers and undergraduate students were shown photos of 93 state legislators as candidates in hypothetical elections. Other information about the candidates (e.g., party affiliation) was held constant, randomized, or not presented. For very young candidates (< 35 years old), participants favored women over men. However, participants’ intention to vote for male candidates increased with age until candidates were about 45 years old and then slightly decreased. In contrast, participants’ intention to vote for female candidates consistently decreased with candidates’ age. Perceived attractiveness and warmth accounted for some of the gender differences in the effect of candidates’ perceived age.